| Overview | Advertising | Pricing | Listing Policy | Purchase Listing
Listing Advertising
Premium Advertising
Premium Advertising in Blue Book includes Inside Cover, Inside Back Cover and Back Cover of Geographic Section and Specialty Cross Reference Section, as well as full page color ads in the front section.
| Print Ad Placement | Color | Rate | Print Specs | Discounts with this purchase |
|---|---|---|---|---|
| Back Cover | 4 Color (CMYK only) |
$1,750 | 8.5"w x 11"d w/bleed, 300 dpi | 50% off Online Banner ad |
| Inside Front Cover | 4 Color | $1,600 | 8.5"w x 11"d w/bleed, 300 dpi | 50% off Online Banner ad |
| Inside Back Cover | 4 Color (CMYK only) |
$1,500 | 8.5"w x 11"d w/bleed, 300 dpi | 50% off Online Banner ad |
| Tab Page | Black & White (Greyscale only) |
$1,000 | 7.25"w x 10"d no bleed, 300 dpi | 50% off Online Banner ad |
| Front Section | 4 Color (CMYK only) |
$975 | 7.25"w x 10"d no bleed, 300 dpi | 50% off Online Banner ad |
| Tab Page & Online Banner | Black & White (Greyscale only) |
$1,350 | 7.25"w x 10"d no bleed, 300 dpi, see banner specs below in Online ads | N/A |
Standard Print Advertising
Black & White ads appear in the section of the print edition near your listing (Geographic) or your specialty cross reference (Specialty Cross Reference Section).
| Size | Section | Rate | Print Specs (no bleed) |
|---|---|---|---|
| Full Page | Geographic Section and Specialty Cross Reference Section | $700 | 7.25"w x 10"d, 300 dpi |
| 1/2 Page (Horizontal) | Geographic Section and Specialty Cross Reference Section | $400 | 7.25"w x 4.75"d, 300 dpi |
| 1/2 Page (Vertical) | Specialty Cross Reference Section | $400 | 4.5"w x 10"d, 300 dpi |
| 1/4 Page | Specialty Cross Reference Section | $225 | 4.75"w x 4.75"d, 300 dpi |
| Enhancement | Color | Dimensions | Resolution | File Format |
|---|---|---|---|---|
| Print Logo | Black & White (Greyscale only) |
3" w x 0.75" h | 300dpi | JPG |
| Online Logo | 4 color | 250px w x 150px h | 72dpi | JPG or GIF |
Discounts
- Purchase 3 print ads and receive 10% off of your ad total
- Purchase 4 or more print ads and receive a 15% discount off of your ad total
- Purchase any Premium Advertising (Excluding a Tab/Banner Package) and receive 50% off of any Online Banner ad.
File Submission Specifications for Print in the Blue Book
- Files for Ads must be sent in PDF format, Logos must be JPEG
- All images used in your print ads must be at least 300 dpi resolution in order to print clearly, without pixilation or blurring, so please double check this with your designer before submitting.
- All files that do not meet requirements will be sent back to listing company for re-sizing.
- Files can be emailed to cheryl.bechard@mra-net.org 860-682-1000 or a CD/disk can be mailed to:
- MRA
Attn: Blue Book
110 National Drive, 2nd Floor
Glastonbury, CT 06033
- MRA
Online Banner Ads with Full Listing
Online banner ads are the best way to get your company noticed on www.bluebook.org. Banner ads have click-through capabilities that will redirect Blue Book users to your website.
| Banner Placement | Rate |
|---|---|
| Full Size Home Page (6 rotations) | $2,000 |
| 1/2 Size Home Page | $1,200 |
| Search Results Page | $750 |
| Column Ad (3 rotations) | $1,200 |
File Submission Specifications
- File Format: JPG or GIF
- Banner Size: 60 pixels high by up to 468 pixels wide; 72 (ppi) pixels per inch
- File Size: No larger than 15K; animated GIF files subject to approval based on load time
- Files can be emailed to cheryl.bechard@mra-net.org or a CD/disk can be mailed to:
- MRA
Attn: Blue Book
110 National Drive, 2nd Floor
Glastonbury, CT 06033
- MRA
- Banner ads will go into rotation on December 1, 2010 and will run for 1 year
If you have any questions regarding advertising in the Blue Book, please contact Cheryl Bechard 860-682-1000.
