About the Blue Book Marketing Research Services and Focus Groups Directory

Produced by the Marketing Research Association (MRA), the Blue Book Marketing Research Services Directory is a powerful reference source for professionals who purchase consumer and opinion research services. The directory provides comprehensive descriptions of marketing research services and facilities owned and operated by marketing research companies and suppliers of related services.

The print edition of the Blue Book is published annually and is separated into two sections for easy sourcing:

  • Geographic - lists companies geographically, conveniently indexed by tabs.
  • Specialty Cross Reference - arranged by business specialty to find a company with the specific skill set or facility type that fits your specific needs.

The online edition is updated continuously giving you the most current and accurate information on services and facilities. You can search by keyword, location, specialty, business type and more. Download the brochure to learn more about Blue Book.

NEW! Learn How to Navigate Blue Book

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Personalized Dashboard
  1. Select and bookmark your favorite company listings
  2. Write and store sticky notes on company listings
  3. Submit multiple RFPs with one click
  4. Create customized RFP categories
  5. Best of all it's Free!

Side-by-side company comparisons
Compare up to four companies side-by-side, choosing the company that best matches
your needs.

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NEW! Learn How to List Your Company in Blue Book

Improved Search Engine Results
Increase listing relevance to major search engines resulting in more and better "hits" and greater customer exposure.

Internet Linking
Link to related Web sites, newspaper articles and other promotional material, and Social Media sites.

Video Embedding
Show your testimonials, 360 degree views of offices and facilities, advertising and other dynamic visuals by embedding your YouTube videos to your listing.

Request for proposal (RFP)
Prospects will be able to send you an RFP with a simple click from their personal dashboard.