Advertising Specifications - Blue Book Marketing Research Services and Focus Groups Directory

You must list in Blue Book in order to advertise.

Print Advertising

  Location
Section Color Specs Format

  Back Cover

  CMYK / 4 Color 8.5"x11" w/ bleed; 300 dpi PDF

  Inside Front Cover

  CMYK / 4 Color 8.5"x11" w/ bleed; 300 dpi PDF

  Inside Back Cover

  CMYK / 4 Color 8.5"x11" w/ bleed; 300 dpi PDF
  Specialty Tab Front   CMYK / 4 Color 8.5"x11" w/ bleed; 300 dpi PDF
  Specialty Tab Back   CMYK / 4 Color 8.5"x11" w/ bleed; 300 dpi PDF

  Tab Page

  B&W 7.25"x10" no bleed; 300 dpi PDF

  Front Section

  CMYK / 4 Color 7.25"x10" no bleed; 300 dpi PDF

  Tab & Search Results Banner

  B&W ad / Color banner 7.25"x10" no bleed; 300 dpi PDF

  Full Page

Geographic or Specialty Cross Reference Sections B&W 7.25"x10"; 300 dpi PDF

  1/2 Page Horizontal

Geographic or Specialty Cross Reference Sections B&W 7.25"x4.75"; 300 dpi PDF

  1/2 Page Vertical

Specialty Cross Reference Section B&W 4.75"x10"; 300 dpi PDF

  1/4 Page

Specialty Cross Reference Section B&W 4.75"x10"; 300 dpi PDF

  Print Logo

  B&W 3"x.75"; 300 dpi JPEG or TIFF

  File Submissions

  • Ad files must be sent as a PDF with at least 300 dpi resolution and CMYK / 4 Color.
  • Logo files must be sent as a JPG, 300 dpi, Greyscale.
  • Files that do not meet requirements will be sent back to listing company for corrections.
  • Files should be emailed to Cheryl Bechard or call 202.800.2545 for assistance

Online Advertising

  Location Rotation Specs Format

  Online Logo

  250px x 25px; 72 dpi JPG or GIF, RGB color

  Home Page Top Banner

Max 6 ads 560px x 70px; 72 dpi JPG or GIF, RGB color

  Home Page Side Banner

Max 4 ads 300px x 72px; 72 dpi JPG or GIF, RGB color

  Home Page Bottom Banner

Max 9 Ads 300px x 72 px; 72 dpi JPG or GIF, RGB color

  Search Results Page

Max 15 ads 560px x 70px; 72 dpi JPG or GIF, RGB color

  File Submissions

  • Banner ads run for one year. Ads purchased between Aug 30 - Nov 15 go into rotation on Dec 1.
  • Files that do not meet requirements will be sent back to listing company for corrections.
  • Files should be emailed to Cheryl Bechard or call 202.800.2545 x 314 for assistance.

 

Listing appears online and in the print book

  • Company name, address, telephone, fax, email and Web addresses, plus three contact names with titles and email addresses.
  • Up to 10 different business types to categorize your company.
  • 75 word description to detail your company's services.
  • Two specialty cross references.
  • RFP function to drive clients to your company with one click.

Listing appears online only

  • Company name, address, telephone, fax, email and Web addresses, plus three contact names with titles and email addresses.
  • Up to 10 different business types to categorize your company.
  • 75 word description to detail your company's services.
  • Two specialty cross references.
  • RFP function to drive clients to your company with one click.

Listing may only be purchased along with a Standard Listing

Use to list locations that don't offer the serices of a Standard Listing.

  • Company name, address, telephone, fax, email and Web addresses, plus three contact names with titles and email addresses.
  • Up to two primary business types to categorize your company.

Max Exposure Package includes:

  • First Priority Search Results Ranking
  • Logo
  • Links (up to 5)
  • Email Link
  • Photo

Max-Plus Exposure Package includes:

  • Search Results Banner Ad
  • First Priority Search Results Ranking
  • Logo
  • Links (up to 5)
  • Email Link
  • Photo