Marketing & Opinion Research
A process used by businesses to collect, analyze and interpret information used to make sound business decisions and successfully manage the business.
Before searching for the right company you will want to learn about the different marketing research services and terms. Below are some of the basic areas to consider as well as some additional resources you can go to.
If you already know what you are looking for you can start your search now
- Focus Group
- In-Depth Interview
- Surveys/Questionnaire
- Online
- Telephone
- Mall Intercept
- Ethnography Study - observing in the natural environment
- Sensory Testing - Taste new product, visual track where a reader's eye goes when viewing your marketing materials,etc.
These are just a few examples of the variety of specific marketing research audiences you may be looking for.
- Affluent/Wealthy
- Business-to-Business
- Children/Tweens/Teens
- Fifty+/Seniors/Elderly
- Minority/Low Incidence Segments - Asian, Black, Hispanic, Other
- Mock Jury/General Opinion
- Restaurant
Research is conducted at a facility with a specific data collection method
- Telephone Data Collection Facility
- Focus Group Facilities
- Test Kitchen Facilities
- Pre-Recruited Testing Facilities
- Mall Location
These services allow you to anonymously observe the research being conducted
- Video Streaming/Web Casting Equipment
- Video Conferencing Equipment
- Focud Group Viewing Room
These services are a specialty within the research process
- Field Management
- Moderator
- Field Auditors
- Design & Analysis
