FAQ's - Blue Book Marketing Research Services and Focus Groups Directory

  1. How is the print book different from the online version?
  2. Can I download this program?
  3. Who uses the Blue Book Marketing Research Services and Focus Groups Directory?

  4. Listing in the Blue Book

  5. Who can list in the Blue Book Marketing Research Services and Focus Groups Directory?
  6. Do I need to be a member of MRA to list my company?
  7. Can I list in the online version, print or both?
  8. How do I list in the Blue Book Marketing Research Services and Focus Groups Directory?
  9. How much does it cost to list in the Blue Book Marketing Research Services and Focus Groups Directory?
  10. How do I update my online listing?

  11. Searching the Blue Book Marketing Research Services and Focus Groups Directory

  12. How can I learn more about the profession before starting my search?
  13. Once I locate a company I am interested in, can MRA provide a referral?
  14. How do I search the Blue Book Marketing Research Services and Focus Groups Directory?
  15. What is a specialty search?
  16. Why submit a request for proposal (RFP) through Blue Book?
  17. If I am not able to find what I want, who can I contact for help?

 

 


How is the print book different from the online version?

  • The print book has been published for over 20 years and contains two sections of detailed data on each company's listing. It is printed and distributed once a year.
  • The online version includes all the same comprehensive information as the print version plus a lot more. It also features photos and videos, resource links, RFP function, post it notes, personalized dashboard capabilities and much more.

Can I download this program?

This is a secure database and no portion of this program may be downloaded.

Who uses the Blue Book Marketing Research Services and Focus Groups Directory?

Buyers of research, prospective partners and clients all turn to Blue Book for their research needs. Blue Book is a great resource to market your company, a great tool for networking and a great place to find exactly who you need for your next research project!

Who can list in the Blue Book Marketing Research Services and Focus Groups Directory?

Marketing research companies, research service providers and moderators.

Do I need to be a member of MRA to list my company?

Blue Book listings are open to members and non-members of MRA. Members of MRA are identified within their listing. Only members will appear in the print edition.

MRA members are required to sign and adhere to the MRA Code of Research Standards. The standards are enforced, and complaints of alleged unethical behavior may be filed against an MRA member who is suspected to have violated the Code. MRA ensures users of Blue Book that members listed live up to the code and therefore are reliable venders or accountable to action by MRA for violation of the Code.

Can I list in the online version, print or both?

You may purchase a listing in both the print and online editions, or you may purchase an online only listing.

How do I list in the Blue Book Marketing Research Services and Focus Groups Directory?

To appear in both the print and online editions a listing must be purchased between September 1 and October 31 each year. Online-only listings are accepted at any time of the year. To learn more about listing your company visit Listing Overview.

How much does it cost to list in the Blue Book Marketing Research Services and Focus Groups Directory?

Please view the rate card for member and non-member listings.

How do I update my online listing?

All requests to update online information must be e-mailed to Cheryl Bechard.

How can I learn more about the profession before starting my search?

Please visit MRA's Media Center to learn about marketing research, the difference between qualitative and quantitative research, challenges to the profession, respondent cooperation and much more.

Once I locate a company I am interested in, can MRA provide a referral?

No, MRA cannot provide referrals. The majority of Blue Book listers must be members of MRA and are required to endorse MRA's Code of Marketing Research Standards.

How do I search the Blue Book Marketing Research Services and Focus Groups Directory?

You can easily find companies that match your needs when you search by keyword, location, specialty, business type and more. You can narrow your search further by drilling down into these broad categories. We've also provided popular search categories on the main page to provide quick access to specialty results.

What is a specialty search?

This function allows you to search for a specific skill set within a broad category, for example, interviewing specialties, data collection capabilities, recruiting services, onsite services, facility type and much more.

Why submit a request for proposal (RFP) through Blue Book?

Efficiency! Multiple RFP's may be sent to companies you identify as being able to produce the results you need. A Blue Book listing has detailed descriptions of services and facilities to help you make decisions.

If I am not able to find what I want, who can I contact for help?

To learn more about Blue Book, please contact Cheryl Bechard via telephone 202.800.2545 x 314 or e-mail.