FAQ's - Blue Book Marketing Research Services and Focus Groups Directory
Listing in the Blue Book
Searching the Blue Book Marketing Research Services and Focus Groups Directory
This is a secure database and no portion of this program may be downloaded.
Buyers of research, prospective partners and clients all turn to Blue Book for their research needs. Blue Book is a great resource to market your company, a great tool for networking and a great place to find exactly who you need for your next research project!
Marketing research companies, research service providers and moderators.
Blue Book listings are open to members and non-members of MRA. Members of MRA are identified within their listing. Only members will appear in the print edition.
MRA members are required to sign and adhere to the MRA Code of Research Standards. The standards are enforced, and complaints of alleged unethical behavior may be filed against an MRA member who is suspected to have violated the Code. MRA ensures users of Blue Book that members listed live up to the code and therefore are reliable venders or accountable to action by MRA for violation of the Code.
You may purchase a listing in both the print and online editions, or you may purchase an online only listing.
To appear in both the print and online editions a listing must be purchased between September 1 and October 31 each year. Online-only listings are accepted at any time of the year. To learn more about listing your company visit Listing Overview.
Please view the rate card for member and non-member listings.
All requests to update online information must be e-mailed to Cheryl Bechard.
Please visit MRA's Media Center to learn about marketing research, the difference between qualitative and quantitative research, challenges to the profession, respondent cooperation and much more.
No, MRA cannot provide referrals. The majority of Blue Book listers must be members of MRA and are required to endorse MRA's Code of Marketing Research Standards.
You can easily find companies that match your needs when you search by keyword, location, specialty, business type and more. You can narrow your search further by drilling down into these broad categories. We've also provided popular search categories on the main page to provide quick access to specialty results.
This function allows you to search for a specific skill set within a broad category, for example, interviewing specialties, data collection capabilities, recruiting services, onsite services, facility type and much more.
Efficiency! Multiple RFP's may be sent to companies you identify as being able to produce the results you need. A Blue Book listing has detailed descriptions of services and facilities to help you make decisions.
To learn more about Blue Book, please contact Cheryl Bechard via telephone 202.800.2545 x 314 or e-mail.