The Blue Book - Research Services Directory
Blue Book is a Product of MRA
The Blue Book - Research Services Directory





Purchase Your 2008 Listing in BlueBook
 
Blue Book
Full Listing Pricing :

Premium Advertising
Premium Advertising in Blue Book includes Inside Covers, Inside Back Covers and Back Covers of
Volumes 1 and 2, as well as full page color ads in the front section of each volume.

Print Ad Placement Color Rate Print Specs Discounts with this purchase
Back Cover (Vol 1 & 2) 4 Color $1,750 8.5"w x 11"d w/bleed, 300 dpi 50% off Online Banner ad
Inside Front Cover (Vol 1 & 2) 4 Color $1,600 8.5"w x 11"d w/bleed, 300 dpi 50% off Online Banner ad
Inside Back Cover (Vol 1 & 2) 4 Color $1,500 8.5"w x 11"d w/bleed, 300 dpi 50% off Online Banner ad
Tab Page (Vol 1 & 2) 4 Color $1,250 7.25"w x 10"d no bleed, 300 dpi 50% off Online Banner ad
Tab Page (Vol 1 & 2) Black & White $1,000 7.25"w x 10"d no bleed, 300 dpi 50% off Online Banner ad
Front Section (Vol 1 & 2) 4 Color $975 7.25"w x 10"d no bleed, 300 dpi 50% off Online Banner ad
Tab Page & Online Banner 4 Color $1,400 7.25"w x 10"d no bleed, 300 dpi, see banner specs below in Online ads  

 

Standard Print Advertising
Black & White ads appear in the section of the print edition near your listing (Vol 1) or your specialty cross reference (Vol 2).

Size Volume Rate Print Specs (no bleed)
Full Page Vol 1 & 2 $700 7.25"w x 10"d, 300 dpi
1/2 Page (Horizontal) Vol 1 & 2 $400 7.25"w x 10"d, 300 dpi
1/2 Page (Vertical) Vol 2 Only $400 7.25"w x 10"d, 300 dpi
1/4 Page Vol 2 Only $225
 7.25"w x 10"d, 300 dpi

 

Discounts:

                • Purchase 3 print ads and receive 10% off of your ad total
                • Purchase 4 or more print ads and receive a 15% discount off of your ad total
                • Purchase any Premium Advertising (Excluding a Tab/Banner Package) and receive 50% off of any Online Banner ad.


File Submission Specifications:

  • Files must be sent in PDF format
  • All images used in your ad must be at least 300 dpi resolution in order to print clearly, without pixilation or blurring, so please double check this with your designer before submitting
  • Files can be emailed to lisa.lockwood@mra-net.org or a CD/disk can be mailed to:
    • MRA
      Attn: Blue Book
      110 National Drive, 2nd Floor
      Glastonbury, CT 06033
  • Print artwork is due no later than 10/19/07
 
Online Listing Pricing :

Online banner ads are the best way to get your company noticed on www.bluebook.org. Banner ads have click-through capabilities that will redirect Blue Book users to your website.

Banner Placement
(each banner is in a rotation with 6 ads)
Rate
Home / Basic Search Page $2,000
Advanced Search Page $1,500

Facility Search Page (choose one)

  • Central Telephone Facility
  • Focus Group Facility
  • Permanent Mall Location
 $1,200
RFP Search Page $1,000
General Results Page $750

Geographic Results Page (choose one)

  • Any of the 50 US States
  • Any Canadian Province
  • Any Country (excluding US/Canada)
 $500

File Submission Specifications:

  • File Format: JPG or GIF
  • Banner Size: 60 pixels high by up to 468 pixels wide; 72 pixels per inch
  • File Size: No larger than 15K; animated GIF files subject to approval based on load time
  • Files can be emailed to lisa.lockwood@mra-net.org along with the web address that the banner should link to
  • Banner ads will go into rotation on February 1, 2008 and will run for 1 year
If you have any questions regarding advertising in the Blue Book, please contact:

Lisa Lockwood
lisa.lockwood@mra-net.org

 Lucy Haydu
lucy.haydu@mra-net.org