Ask Arizona/WestGroup Research
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Primary Business Types
- Data Collection - Quantitative
- Data Collection - Qualitative
- Research Supplier / Provider
- Related Support Services
- Full Service
Additional Business Types
- Qualitative Consultant/Moderator
- Focus Group / Qualitative Facility
- Online Surveys
Description of Facility and/or Services
West Group's exceptional staff delivers superior service and innovative solutions. Our centrally located Qualitative and Quantitative Research Center offers the latest in comfort and function. From IDI's and mega-groups of 50+, to web and telephone studies, we offer an unprecedented research experience.
Specialties
Data Collection Methodologies
Qualitative
• Focus Group Facility
Qualitative/Recruiting Services and Facilities
• Moderating & Reporting
• Recruiting
• Video Streaming Services
Quantitative
• Telephone Data Collection Facility
In-Store/On-Site Services
• Field Auditors
• In-Store/On-Site Intercept
• Store Audits/Demos/Distribution Checks
Quantitative Data Collection Services
• CATI
• Data Entry/Data Processing/Tabulations
• Design & Analysis
• Internet/Web Based Surveys
• IVR (Interactive Voice Response)
Interviewing Specialties by Audience
• Business-to-Business
• Education
• Energy/Utility
• Executive/C-Level
• Financial
• Healthcare (consumer health conditions)
• Minority/Low Incidence Segments - Hispanic
• Mock Jury/General Opinion
Related Services & Vendors
• Audience Response Systems (Perception Analyzers)
Research Methods & Specialties
• Advertising
• Brand Research
• Mail Survey Research
• Satisfaction Surveys
• Segmentation
Central Telephone Facility
70 Stations; International Coverage; 70 Computer-Assisted Telephone Interviewing Stations with Ci3,WinCATI Manager, ACS, Query, CATI, Sensus software; Multi-Lingual Interviewing in Spanish; In-House Tabulations; In-House Programming .
Recruiting Services
Recruit for
focus groups;
one-on-ones;
central location studies;
Recruiting done in-house
with 10 recruiters on staff;
database available
recruit for
consumer, business studies.
Focus Group Facility
Facility Located in Office Building 7 miles from airport with 3 focus group rooms; Web broadcasting available through ActiveGroup & FocusVision high-speed internet access; computer usability lab with 12 PCs with internet access; Can record on DVD , Cassette , Digital ; Focus Group Moderators and one-on-one, in-depth interviewers on staff .
- Room 1: 17 x 19, viewing rooms seats: 12
- Room 2: 17 x 19, viewing rooms seats: 12
- Room 3: 25 x 45, viewing rooms seats: 55
In-Store/On-Site Assignments .
Can Conduct In-Store Demos or Taste Tests w/ Store cooperation; Can Conduct In-Store Audits w/ Store cooperation; Interviewing Staff Available for On-Site Assignments & Mystery Shopping;
Research Software
CAPI: Ci3; CATI: Ci3/WinCATI; Statistical Analysis: NCSS/SPSS; Tabulation: UNCLE/Wincross; Web Survey: SENSUS
Contact Information
Location Type: Headquarters
Address:
2702 North 44th St., Ste. 100-A
Phoenix, AZ 85008
Phone: 800-999-1200
Alt. Phone: 602-707-0050
Fax: 602-707-0055
Email: answers@westgroupresearch.com
Website:
www.westgroupresearch.com
Contacts:
Beth Aguirre-Smith
Vice Pres.
bethsmith@westgroupresearch.com
Wendy Godfrey
Senior Analyst
Wendy@westgroupresearch.com
Peter Apostol
Vice Pres.
peter@westgroupresearch.com
Photo(s):
Company Locations:
Ask Arizona/WestGroup Research, AZ