Dieringer Research Group, Inc.

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Primary Business Types

Additional Business Types

Description of Facility and/or Services

Since 1974, The Dieringer Research Group (The DRG) has provided qualitative and quantitative marketing research and consulting services to companies from a wide range of industries including: Advertising/Media, Technology, Healthcare, Insurance, Financial Services, Government, Utilities and Manufacturing. With a dedicated team of professionals and a commitment to client satisfaction, we provide decision-makers with insights to help them solve today’s most challenging business problems.

Specialties

Data Collection Methodologies

Qualitative

      • Focus Group Facility

      Qualitative/Recruiting Services and Facilities

      • In-Depth Interview/Mini Group Facilities (viewable)

      • Moderating & Reporting

      • Recruiting

Quantitative

      • Telephone Data Collection Facility

      Quantitative Data Collection Services

      • CATI

      • Internet/Web Based Surveys

Interviewing Specialties by Audience

      • Business-to-Business

      • Energy/Utility

      • Executive/C-Level

      • Financial

      • Healthcare (consumer health conditions)

      • Industrial

      • International Research and Services

      • Medical Professionals

      • Technology/High Tech

Research Methods & Specialties

      • Advertising

      • Attitude/Usage

      • Benchmarking

      • Brand Research

      • Business-to-Business

      • Concept Testing

      • Conjoint Analysis

      • Image Studies

      • Mail Survey Research

      • Multi-Lingual Interviewing

      • New Products

      • Research Consultation

      • Satisfaction Surveys

      • Segmentation

Central Telephone Facility

50 Stations; International Coverage; 50 Computer-Assisted Telephone Interviewing Stations with Winquery software; Multi-Lingual Interviewing in all languages; In-House Tabulations; In-House Programming .

Recruiting Services

Recruit for focus groups; one-on-ones; central location studies; Recruiting done in-house with 40 recruiters on staff; recruit for consumer, business studies.

Focus Group Facility

Facility Located in Office Building 16 miles from airport with 1 focus group room; Videoconferencing equipment available; Web broadcasting available high-speed internet access; computer usability lab with 6 PCs with internet access; Can record on DVD , Video Clips on CD , Digital , CD ; Focus Group Moderators and one-on-one, in-depth interviewers on staff .

In-Store/On-Site Assignments .

Can Conduct In-Store Demos or Taste Tests w/ Store cooperation; Can Conduct In-Store Audits w/ Store cooperation; Interviewing Staff Available for On-Site Assignments & Mystery Shopping;

Research Software

CAPI: WinQuery; CATI: WinQuery; Statistical Analysis: SPSS; Tabulation: WinCross; Web Survey: Custom programming built from ASP and XML, Sawtooth conjoint software

Contact Information

Location Type: Headquarters

Address:
200 Bishops Way
Brookfield, WI 53005

Phone: 262-432-5200

Alt. Phone: 888-432-5220

Fax: 262-432-5201

Email: Sales-MRA@thedrg.com

Website: www.thedrg.com/mra

Contacts:

Otis Anderson
Director of New Business Development
otis.anderson@thedrg.com

Lanie Johnson
President/COO
lanie.johnson@thedrg.com

Nicola Riggleman
Account Director
nicola.riggleman@thedrg.com

Company Locations:
Dieringer Research Group, Inc., WI