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We Know the Culture. We Know the People. We are Latin Facts Research, leaders in Hispanic data collection with over 30 years experience in qualitative/quantitative research. We are the only field service located in an enclosed mall in the heart of Los Angeles’ Latin American community, and in L.A.’s finest, state-of-the-art focus group/commercial test kitchen center. Our staff is fully bilingual and is representative of Mexico, the Caribbean, South, and Central America.
Data Collection Methodologies
Qualitative
• Focus Group Facility
• Mall Location
Qualitative/Recruiting Services and Facilities
• Central Location Testing
• Recruiting
Quantitative
In-Store/On-Site Services
• In-Store/On-Site Intercept
Mall Intercept
• Kitchen Capabilities
Quantitative Data Collection Services
• CAPI
• Internet/Web Based Surveys
Interviewing Specialties by Audience
• Minority/Low Incidence Segments - Hispanic
Related Resources & Capabilities
• Field Management
Related Services & Vendors
• Translation or Interpretation Services
Panorama Mall: Panorama City, CA Phone: 818-891-6779 Fax: 818-891-6119 Enclosed Mall with Entrance Inside Mall; 20 miles from Airport; 82 units including Ross Wal-Mart; Kitchen Facilities; One-Way Mirror; 3 Enclosed Interviewing Rooms; Focus Group Room; Can Interview On Mall; 8 Computers for CRT Interviewing; High-Speed Internet Access; Wireless Internet Access.
Recruit for focus groups; one-on-ones; central location studies; Recruiting done in-house with 11 recruiters on staff; database available with 130,000 names; recruit for consumer, business studies.
Facility Located in Office Building 17 miles from airport with 4 focus group rooms; Videoconferencing equipment available through Active Group/FocusVision; Web broadcasting available through FocusVision high-speed internet access; computer usability lab ; Can record on 1/2" tape , DVD , Video Clips on CD , Cassette CD ; Test kitchen; Focus Group Moderators and one-on-one, in-depth interviewers on staff .
Fully Equipped Test Kitchen; One-Way Mirror; 25 PC's; High-Speed /Wireless Internet Access.
Can Conduct In-Store Demos or Taste Tests w/ Store cooperation; Can Conduct In-Store Audits; Interviewing Staff Available for On-Site Assignments & Mystery Shopping; Door-to-Door Interviewing