Mars Research
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Primary Business Types
- Data Collection - Quantitative
- Data Collection - Qualitative
- Related Support Services
- Full Service
Additional Business Types
- Qualitative Consultant/Moderator
- Online Research Services
- Focus Group / Qualitative Facility
Description of Facility and/or Services
Newest hi-tech and upscale Focus Group/Usability Lab facility in Fort Lauderdale with easy airport access. Computerized database with precise in-house recruiting. CATI Computer Assisted Telephone Interviewing available. Experienced medical/executive/field/location interviewers. Spanish interviewing/data collection available, as well as translation equipment. Computer assisted Touch-Screen interviewing for On-site projects. ActiveGroup available on premises.
Specialties
Data Collection Methodologies
Qualitative
• Focus Group Facility
Qualitative/Recruiting Services and Facilities
• Central Location Testing
• Home Use Test/Product Placement
• Usability Lab Setup/Equipment
Quantitative
• Telephone Data Collection Facility
In-Store/On-Site Services
• In-Store/On-Site Intercept
• Mystery Shopping
Quantitative Data Collection Services
• CAPI
• CATI
• IVR (Interactive Voice Response)
Interviewing Specialties by Audience
• Children/Tweens/Teens
• Fifty+/Seniors/Elderly
• Medical Professionals
• Minority/Low Incidence Segments - Hispanic
• Mock Jury/General Opinion
• Music Tests
Related Resources & Capabilities
• Field Management
Recruiting Services
Recruit for
focus groups;
one-on-ones;
central location studies;
Recruiting done in-house
with 8 recruiters on staff;
database available
with 50,000 names;
recruit for
consumer, business, medical studies.
Focus Group Facility
Facility Located in Office Building 6 miles from airport with 2 focus group rooms; Web broadcasting available through ActiveGroup/private high-speed internet access; computer usability lab with 10 PCs with internet access; Can record on 1/2" tape , 3/4" tape , DVD , Cassette CD ; Test kitchen; Focus Group Moderators and one-on-one, in-depth interviewers on staff .
- Room 1: 17 x 28, viewing rooms seats: 15
- Room 2: 10 x 14, viewing rooms seats: 6
Pre-Recruited Testing Facility
Fully Equipped Test Kitchen;
One-Way Mirror;
20 PC's
with Proprietary software;
High-Speed
/Wireless
Internet Access.
In-Store/On-Site Assignments .
Can Conduct In-Store Demos or Taste Tests w/ Store cooperation; Can Conduct In-Store Audits w/ Store cooperation; Interviewing Staff Available for On-Site Assignments & Mystery Shopping;
Research Software
CAPI: Custom; Statistical Analysis: SPSS/Custom/Wincross; Tabulation: SPSS/Wincross; Web Survey: Custom - Proprietary
Contact Information
Location Type: Headquarters
Address:
6365 NW 6th Way, Ste. 150
Ft. Lauderdale, FL 33309
Phone: 877-755-2805
Alt. Phone: 954-771-7725
Fax: 954-771-8224
Email: joyceg@marsresearch.com
Website:
www.marsresearch.com
Contacts:
Joyce Gutfreund
Exec. VP
joyceg@marsresearch.com
Ron Teblum
President
ron@marsresearch.com
Photo(s):
Company Locations:
Mars Research, FL