OPINIONation

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Primary Business Types

Additional Business Types

Description of Facility and/or Services

Founded in 1946, OPINIONation is one of America's oldest and most respected data collection services offering quantitative, qualitative, field management, and Internet methodologies to companies of all types and size. OPINIONation has conducted more than 10 million interviews on behalf of thousands of corporations. It's field knowledge and unparallel experience guarantees the best possible outcome for your project. In short, it's the company to choose when you need it done right!

Specialties

Data Collection Methodologies

Qualitative

      • Focus Group Facility

      Qualitative/Recruiting Services and Facilities

      • Central Location Testing

      • In-Depth Interview/Mini Group Facilities (viewable)

      • Recruiting

Quantitative

      • Telephone Data Collection Facility

      In-Store/On-Site Services

      • In-Store/On-Site Intercept

      Quantitative Data Collection Services

      • CAPI

Interviewing Specialties by Audience

      • Minority/Low Incidence Segments - Hispanic

      • Mock Jury/General Opinion

      • Music Tests

Related Resources & Capabilities

      • Field Management

Related Services & Vendors

      • Internet/Web Based Survey Software

Research Methods & Specialties

      • Taste Tests/Sensory Tests

Central Telephone Facility

35 Stations; 35 Computer-Assisted Telephone Interviewing Stations with Query, Ci2, Ci3 software; Multi-Lingual Interviewing in Spanish; In-House Tabulations; In-House Programming .

Mall Location

Parmatown: Parma, OH Phone: 440-888-3170 Fax: 440-888-4661 Contact: Kris King , Project Mgr, kris@opinionation.com; Enclosed Mall with Entrance Inside Mall; 8 miles from Airport; 160 units including Bed Bath & Beyond Costco CVS Home Depot Kmart Lowe's PETCO Sam's Club Sears Staples Target Value City, Dick's Sporting Goods, JCPenney, Macy's, Wal-Mart; Kitchen Facilities; 6 Enclosed Interviewing Rooms; Can Interview On Mall; 10 Computers for CRT Interviewing; High-Speed Internet Access; Dial-up Internet Access; Wireless Internet Access.

Recruiting Services

Recruit for focus groups; one-on-ones; central location studies; Recruiting done in-house with 25 recruiters on staff; database available with 20,000 names; recruit for consumer, business, medical studies.

Recruit locally as well as nationally.

Focus Group Facility

Facility Located in Office Building 8 miles from airport with 2 focus group rooms; Web broadcasting available through In-house high-speed internet access; computer usability lab with 10 PCs with internet access; Can record on 1/2" tape , 3/4" tape , DVD , Video Clips on CD , Cassette CD ; Test kitchen; Focus Group Moderators and one-on-one, in-depth interviewers on staff .


Large areas for all types of groups, idi's, taste tests, etc.

Pre-Recruited Testing Facility

Fully Equipped Test Kitchen; One-Way Mirror; 15 PC's with Ci2, Query, Ci3, ACA, Sensus software; High-Speed /Dial-Up /Wireless Internet Access.

In-Store/On-Site Assignments .

Can Conduct In-Store Demos or Taste Tests w/ Store cooperation; Can Conduct In-Store Audits; Interviewing Staff Available for On-Site Assignments & Mystery Shopping;

Research Software

CAPI: Sawtooth - Analytical Group; CATI: Sawtooth - Analytical Group; Statistical Analysis: Across - ACA; Tabulation: Across and Microtab XP 2006; Web Survey: Proprietary

Contact Information

Location Type: Headquarters

Address:
4301 Ridge Rd.
Cleveland, OH 44144

Phone: 216-351-4644

Alt. Phone: 800-526-0435

Fax: 216-351-7876

Email: opinion@ix.netcom.com

Website: www.OPINIONATION.com

Contacts:

Ron Kornokovich
Pres.
ron@opinionation.com

Joyce Witzke
Project Mgr.
Joyce@opinionation.com

Kris King
Project Mgr.
Kris@opinionation.com

Company Locations:
OPINIONation, OH