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Come experience professionalism, quality, outstanding facilities and southern hospitality in a 'true' southern city. Specialized staff for one-on-ones: medical, executive, professional, consumer, business, legal, permanent mall facilities in Mobile and Huntsville. Pre-recruit taste test kitchen capable of handling 25 respondents with viewing; 2 state-of-the art focus group rooms in Birmingham.
Data Collection Methodologies
Qualitative
• Focus Group Facility
• Mall Location
• Pre-Recruited Testing Facility
• Test Kitchen Facility
Qualitative/Recruiting Services and Facilities
• Central Location Testing
• Home Use Test/Product Placement
• Recruiting
Quantitative
• Telephone Data Collection Facility
In-Store/On-Site Services
• In-Store/On-Site Intercept
Mall Intercept
• Enclosed Interviewing Rooms
• Kitchen Capabilities
Quantitative Data Collection Services
• CATI
Interviewing Specialties by Audience
• Minority/Low Incidence Segments - Black/African American
30 Stations; 30 Computer-Assisted Telephone Interviewing Stations Multi-Lingual Interviewing ; In-House Tabulations; In-House Programming .
Bel Air Mall: Mobile, AL Phone: 205-443-5399 Fax: 205-443-5389 Contact: Cindy Eanes , Vice President , ceanes@grahmktres.com; Enclosed Mall with Entrance Inside Mall; 10 miles from Airport; 100 units including Academy Belk; Kitchen Facilities; One-Way Mirror; 5 Enclosed Interviewing Rooms; Focus Group Room; Can Interview On Mall; 4 Computers for CRT Interviewing;
Madison Square Mall: Huntsville, AL Phone: 205-443-5399 Fax: 205-443-5389 Contact: Cindy Eanes , Vice President, ceanes@grahammktres.com; Enclosed Mall with Entrance Inside Mall; 10 miles from Airport; 125 units including Abercrombie & Fitch Belk; Kitchen Facilities; One-Way Mirror; 2 Enclosed Interviewing Rooms; Focus Group Room; Can Interview On Mall; 3 Computers for CRT Interviewing;
Recruit for
focus groups;
one-on-ones;
central location studies;
Recruiting done in-house
with 10 recruiters on staff;
database available
with 20,000 names;
recruit for
consumer, business studies.
Facility Located in Office Building 15 miles from airport with 2 focus group rooms; high-speed internet access; computer usability lab with 4 PCs with internet access; Can record on 1/2" tape , 3/4" tape , DVD , Cassette ; Test kitchen; Focus Group Moderators and one-on-one, in-depth interviewers on staff .
Fully Equipped Test Kitchen; One-Way Mirror; 6 PC's with Sawtooth software; High-Speed Internet Access.
Can Conduct In-Store Demos or Taste Tests; Can Conduct In-Store Audits; Interviewing Staff Available for On-Site Assignments & Mystery Shopping;
CATI: Sawtooth; Statistical Analysis: SPSS; Tabulation: Dbase, Microsoft Access;