Irwin
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Primary Business Types
- Data Collection - Qualitative
Additional Business Types
- Data Collection
- Focus Group / Qualitative Facility
Description of Facility and/or Services
IRWIN...An Impulse Top-Rated facility founded on precepts of excellence in service and quality of delivered product. IRWIN has a proven 35 year record of meeting your focus group, data collection and testing needs. Two modern oversized, luxurious focus suites, all amenities, advanced computer system, on-site kitchen. 10 minutes away is our 2,500 sq.ft. fully equipped CLT, Internet access, comfortably seating 25 for taste, product and simulated store tests. IRWIN - qualified, experienced professionals.
Specialties
Data Collection Methodologies
Qualitative
• Focus Group Facility
• Test Kitchen Facility
Qualitative/Recruiting Services and Facilities
• Central Location Testing
• Home Use Test/Product Placement
• In-Depth Interview/Mini Group Facilities (viewable)
• Recruiting
• Video Conferencing Services
• Video Streaming Services
Quantitative
In-Store/On-Site Services
• Door-to-Door Interviewing
• Field Auditors
• In-Store/On-Site Intercept
• Mystery Shopping
• Store Audits/Demos/Distribution Checks
Interviewing Specialties by Audience
• Minority/Low Incidence Segments - Black/African American
• Music Tests
Research Methods & Specialties
• Panels
• Taste Tests/Sensory Tests
Recruiting Services
Recruit for focus groups; one-on-ones; central location studies; Recruiting done in-house with 20 recruiters on staff; database available with 35,000 names; recruit for consumer, business studies.
Focus Group Facility
Facility Located in Office Building 25 miles from airport with 2 focus group rooms; Videoconferencing equipment available through FocusVision; high-speed internet access; computer usability lab with 30 PCs with internet access; Test kitchen; and one-on-one, in-depth interviewers on staff .
- Room 1: 22 x 18, viewing rooms seats: 15
- Room 2: 16 x 18, viewing rooms seats: 10
Pre-Recruited Testing Facility
Fully Equipped Test Kitchen; 25 PC's; High-Speed Internet Access.
In-Store/On-Site Assignments, Door-to-Door.
Can Conduct In-Store Audits; Interviewing Staff Available for On-Site Assignments & Mystery Shopping; Door-to-Door Interviewing