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Precision Research, Inc. has been serving the market research community for over twenty-five years. By combining years of research experience with leading edge computer technology, we offer our clients personalized service, attention to detail, and dependability along with competitive pricing.
Data Collection Methodologies
Qualitative
• Pre-Recruited Testing Facility
Qualitative/Recruiting Services and Facilities
• Central Location Testing
• Home Use Test/Product Placement
• Recruiting
Quantitative
• Telephone Data Collection Facility
In-Store/On-Site Services
• Field Auditors
• In-Store/On-Site Intercept
• Mystery Shopping
• Store Audits/Demos/Distribution Checks
Quantitative Data Collection Services
• CATI
• Data Entry/Data Processing/Tabulations
• Design & Analysis
• Internet/Web Based Surveys
• Optical Scanning Equipment
• Predictive Dialing/Autodialers
• Programming of CAPI/CATI Interviewing
• Questionnaire Design
Interviewing Specialties by Audience
• Business-to-Business
• Energy/Utility
• Entertainment
• Executive/C-Level
• Financial
• Legal/Insurance
• Low Incidence Projects
• Minority/Low Incidence Segments - Hispanic
• Other - Gaming
• Technology/High Tech
• Travel
Related Resources & Capabilities
• Field Management
• Independent Field Director
• Validation Services
Research Methods & Specialties
• Advertising
• Attitude/Usage
• Automotive/Transportation
• Benchmarking
• Brand Research
• Business-to-Business
• Concept Testing
• Consumer Products/Services
• Copy Tests
• Image Studies
• Legal Research
• Mail Survey Research
• Media Tests
• New Products
• Optical Scanning
• Package Goods
• Panels
• Political Polling/General Opinion
• Satisfaction Surveys
• Segmentation
150 Stations; International Coverage; 150 Computer-Assisted Telephone Interviewing Stations with ACS Query, CfMC software; Multi-Lingual Interviewing in Spanish; In-House Tabulations; In-House Programming .
Recruit for focus groups; one-on-ones; central location studies; Recruiting done in-house with 250 recruiters on staff; recruit for consumer, business studies.
Can Conduct In-Store Demos or Taste Tests w/ Store cooperation; Can Conduct In-Store Audits w/ Store cooperation; Interviewing Staff Available for On-Site Assignments & Mystery Shopping;
CATI: ACS Query, CfMC; Statistical Analysis: SPSS; Tabulation: WinCross, Mentor; Web Survey: WebSurveyor