ICR
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Headquarters
53 West Baltimore Pike
Media, PA 19063

: 484-840-4300
FX: 484-840-4599
EM: info@icrsurvey.com

Contacts

Melissa Herrmann
President
info-mherrmann@icrsurvey.com

David Dutwin
EVP‚ Cheif Methodologist
info-ddutwin@icrsurvey.com

Deb Winneberger
Account Executive
info-dwinneberger@icrsurvey.com

Mark Delaney
Vice President
info-mdelaney@icrsurvey.com

On the Web

www.icrsurvey.com

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Full Service
  • Online Research Services
  • Online Surveys
Specialties
Data Collection Methodologies
Quantitative
Quantitative Data Collection Services
• Computer-Assisted Telephone Interviewing (CATI)
• Data Entry/Data Processing/Tabulations
• Design & Analysis
• Questionnaire Design
Interviewing Specialties by Audience
• Advertising
• Business-to-Business
• Children/Tweens/Teens
• Consumer Products/Services
• Fifty+/Seniors/Elderly
• Hard to Reach Populations
• Human Resources
• Legal/Insurance
• Minority/Low Incidence Segments - Black/African American
• Minority/Low Incidence Segments - Hispanic
Research Methods
• Attitude/Usage
• Business-to-Business
• Full Service
• Omnibus
• Research Consultation
• Satisfaction Surveys
• Segmentation

 

Description
ICR is a top-ranked national and global market research organization serving the Consumer Packaged Goods, Telecommunications/Technology, Financial Services, Healthcare Services, Business-to-Business, Public Opinion Polling, Social Science, PR/Advertising, Utilities, Media/Entertainment, Retailing, and Travel and Leisure markets. Providing custom research and information analysis on a wide range of issues, including, Brand/Advertising and Strategy/Motivational Research, Customer/Employee Satisfaction, Surveying Low Incidence & Multicultural populations. Omnibus services: EXCEL, TeenEXCEL, SmallBizEXCEL, and Hispanic EXCEL.
Central Telephone Facility
# Stations: 200
CATI Stations: 200 with CfMC Survent software
Multi-Lingual Interviewing: Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Study Types Recruit for: consumer
business
In-Store/On-Site Assignments, Door-to-Door
Interviewing Staff: For On-Site Assignments & Mystery Shopping
Door-to-Door Interviewing: Yes
Research Software
CATI: CfMC Survent  
Statistical Analysis: SPSS, SAS, Sawtooth, Latent Gold, Amos, NCSS, AnswerTree, SIGMAXL  
Tabulation: CfMC Mentor  
Web Survey (CAWI): CfMC Websurvent