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Olson Research Group provides both qualitative and quantitative marketing research services to the Pharmaceutical and Healthcare industries. We offer customized services from basic data collection and recruitment to more full service components to suit each client’s specific needs and budget. Our proprietary online research solution and our custom panels that are drawn from a database of more than 650,000 U.S. physicians, allows us to turn marketing data into marketing intelligence.
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Recruiting
Quantitative
Quantitative Data Collection Services
• Data Entry/Data Processing/Tabulations
• Design & Analysis
• Internet/Web Based Surveys
• Programming of CAPI/CATI Interviewing
• Questionnaire Design
Interviewing Specialties by Audience
• Business-to-Business
• Executive/C-Level
• Healthcare (consumer health conditions)
• Medical Professionals
Research Methods & Specialties
• Attitude/Usage
• Brand Research
• Concept Testing
• New Products
• Panels
• Pharmaceutical
20 Stations; 20 Computer-Assisted Telephone Interviewing Stations with Winquery software; In-House Tabulations; In-House Programming .
Recruit for focus groups; one-on-ones; central location studies; Recruiting done in-house with 10 recruiters on staff; database available with 650,000 names; recruit for business studies.
CATI: Proprietary system; Statistical Analysis: SPSS; Tabulation: Wincross; Web Survey: Proprietary system