LW Research Group
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Primary Business Types
- Data Collection - Quantitative
- Data Collection - Qualitative
- Research Supplier / Provider
- Related Support Services
- Full Service
Additional Business Types
- Field Management
- Focus Group / Qualitative Facility
Description of Facility and/or Services
Offering customized, high quality marketing research field service to a wide variety of clients. Large-scale automotive clinics and drive tests; and plan off-site special research events throughout the country, with a staff in most major cities. Encino facility offers contemporary living room, kids-style setup. Recognized as one of the world's best top 10 percent facilities in the 2009 edition of the Impulse Survey of Focus Facilities. Affiliate-Focus Centre of Chicago. Certified WBE.
Specialties
Data Collection Methodologies
Qualitative
• Focus Group Facility
• Pre-Recruited Testing Facility
• Test Kitchen Facility
Qualitative/Recruiting Services and Facilities
• In-Depth Interview/Mini Group Facilities (viewable)
• Moderating & Reporting
• Recruiting
• Usability Lab Setup/Equipment
• Video Conferencing Services
• Video Streaming Services
Quantitative
• Telephone Data Collection Facility
In-Store/On-Site Services
• Mystery Shopping
Interviewing Specialties by Audience
• Business-to-Business
• Car Clinics
• Children/Tweens/Teens
• Education
• Entertainment
• Executive/C-Level
• Medical Professionals
• Minority/Low Incidence Segments - Asian
• Minority/Low Incidence Segments - Black/African American
• Minority/Low Incidence Segments - Hispanic
• Music Tests
• Other - Testimonial Commercials
• Technology/High Tech
Related Services & Vendors
• Video Streaming/Web Casting Equipment
• Videoconferencing Equipment
Research Methods & Specialties
• Advertising
• Automotive/Transportation
• Business-to-Business
• Consumer Products/Services
• New Products
• Political Polling/General Opinion
• Satisfaction Surveys
• Taste Tests/Sensory Tests
Central Telephone Facility
30 Stations; Multi-Lingual Interviewing in Spanish; .
Recruiting Services
Recruit for
focus groups;
one-on-ones;
central location studies;
Recruiting done in-house
with 50 recruiters on staff;
database available
with 500,000 names;
recruit for
consumer, business, multicultural recruiting/interviewing, automotive studies.
Focus Group Facility
Facility Located in Office Building 30 miles from airport with 3 focus group rooms; Videoconferencing equipment available through FocusVision, Active Group; Web broadcasting available through FocusVision and ActiveGroup high-speed internet access; computer usability lab with 10 PCs with internet access; Can record on 1/2" tape , 3/4" tape , DVD , Video Clips on CD , Cassette , Digital , CD ; Test kitchen; and one-on-one, in-depth interviewers on staff .
- Room 1: 19 x 35, viewing rooms seats: 25
- Room 2: 15 x 19, viewing rooms seats: 14
- Room 3: 13 x 16, viewing rooms seats: 6
Pre-Recruited Testing Facility
Fully Equipped Test Kitchen; One-Way Mirror; 10 PC's; High-Speed /Dial-Up /Wireless Internet Access.
In-Store/On-Site Assignments .
Can Conduct In-Store Demos or Taste Tests w/ Store cooperation; Interviewing Staff Available for On-Site Assignments & Mystery Shopping;
Contact Information
Location Type: Headquarters
Address:
17337 Ventura Blvd, Ste. 301
Encino, CA 91316
Phone: 818-501-4794
Alt. Phone: 800.695.4794
Fax: 818-907-8242
Email: info@lwresearchgroup.com
Website:
www.lwresearchgroup.com
Contacts:
Wendy Feinberg
Partner
wfeinberg@lwresearchgroup.com
Lisa Balelo
Partner
lbalelo@lwresearchgroup.com
Information
info@lwresearchgroup.com
Photo(s):
Our fabulous client viewing room that accommodates up to 18 viewers-featuring floor to ceiling and wrap around mirrors
Company Locations:
LW Research Group, CA