The MSR Group
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Primary Business Types
- Data Collection - Quantitative
- Data Collection - Qualitative
- Full Service
Additional Business Types
- Data Collection
- Online Research Services
- Focus Group / Qualitative Facility
Description of Facility and/or Services
The MSR Group is a full service market research company offering complete consumer and business-to-business research services. Services include: customer advocacy and loyalty measurement (the award winning APECS™ performance monitor), 120 station CATI call center, web surveys, executive/medical interviews, pre-recruits and mystery shops. Rated one of the world’s top focus group facilities. Offering the industry’s only Moderator Concierge Service. Independent research services, no outsourcing or affiliation with advertising or PR agencies. Perception Analyzers available.
Specialties
Data Collection Methodologies
Qualitative
• Focus Group Facility
Qualitative/Recruiting Services and Facilities
• Home Use Test/Product Placement
• In-Depth Interview/Mini Group Facilities (viewable)
• Moderating & Reporting
• Online Focus Groups - Hosting & Moderating
• Recruiting
• Video Streaming Services
Quantitative
• Telephone Data Collection Facility
Quantitative Data Collection Services
• CAPI
• CATI
• Design & Analysis
• Internet/Web Based Surveys
• IVR (Interactive Voice Response)
• Predictive Dialing/Autodialers
• Questionnaire Design
Interviewing Specialties by Audience
• Business-to-Business
• Energy/Utility
• Financial
• Healthcare (consumer health conditions)
• Legal/Insurance
• Medical Professionals
• Mock Jury/General Opinion
• Music Tests
Related Resources & Capabilities
• Field Management
• Other - Moderator Concierge Service
Related Services & Vendors
• Audience Response Systems (Perception Analyzers)
Research Methods & Specialties
• Advertising
• Brand Research
• Business-to-Business
• Concept Testing
• Consumer Products/Services
• Media Tests
• Mock Jury/General Opinion
• Pharmaceutical
• Political Polling/General Opinion
• Research Consultation
• Satisfaction Surveys
• Taste Tests/Sensory Tests
Central Telephone Facility
120 Stations; 120 Computer-Assisted Telephone Interviewing Stations with Voxco software; Multi-Lingual Interviewing in Mandarin, Cantonese, Spanish; In-House Tabulations; In-House Programming .
Recruiting Services
Recruit for
focus groups;
one-on-ones;
central location studies;
Recruiting done in-house
with 25 recruiters on staff;
database available
with 35000 names;
recruit for
consumer, business studies.
Focus Group Facility
Facility Located in Office Building 15 miles from airport with 2 focus group rooms; Web broadcasting available through Active Group high-speed internet access; computer usability lab with 10 PCs with internet access; Can record on 1/2" tape , DVD , Video Clips on CD , Cassette CD ; Test kitchen; Focus Group Moderators and one-on-one, in-depth interviewers on staff .
- Room 1: 26 x 16, viewing rooms seats: 20
- Room 2: 14 x 10, viewing rooms seats: 20
In-Store/On-Site Assignments .
Can Conduct In-Store Audits w/ Store cooperation; Interviewing Staff Available for On-Site Assignments & Mystery Shopping;
Research Software
CAPI: Voxco; CATI: Voxco; Statistical Analysis: SPSS, WinCross; Tabulation: SPSS, WinCross; Web Survey: Voxco
Contact Information
Location Type: Headquarters
Address:
1121 North 102nd Court, Suite 100
Omaha, NE 68114
Phone: 402-392-0755
Alt. Phone: 800-737-0755
Fax: 402-392-1068
Email: info@theMSRgroup.com
Website:
www.theMSRgroup.com
Contacts:
Dick Worick
President and CEO
worick@theMSRgroup.com
Rob Noha
Executive Vice President
noha@theMSRgroup.com
Rochelle Sousa
Project Manager- Focus Group Division
sousa@theMSRgroup.com
Company Locations:
The MSR Group, NE