AOC Marketing Research

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Primary Business Types

Additional Business Types

Description of Facility and/or Services

Specialties include the recruiting and implementation of focus groups, taste tests, home use tests, IDIs, in-home studies, and low incidence studies. Comprehensive database provides access to thousands of consumers and professionals. Our experienced staff is committed to upholding the highest of research industry standards and ethics. Versatile multi-purpose room accommodates taste tests, large displays, living room or theatre style seating. Located in secluded office park; private client entry and suite; wireless internet; video streaming.

Specialties

Data Collection Methodologies

Qualitative

      • Focus Group Facility

      • Pre-Recruited Testing Facility

      • Test Kitchen Facility

      Qualitative/Recruiting Services and Facilities

      • Central Location Testing

      • Home Use Test/Product Placement

      • In-Depth Interview/Mini Group Facilities (viewable)

      • Recruiting

      • Usability Lab Setup/Equipment

      • Video Streaming Services

Quantitative

      In-Store/On-Site Services

      • In-Store/On-Site Intercept

      Quantitative Data Collection Services

      • CAPI

      • Data Entry/Data Processing/Tabulations

      • Internet/Web Based Surveys

Interviewing Specialties by Audience

      • Affluent/Wealthy

      • Alcohol

      • Business-to-Business

      • Children/Tweens/Teens

      • College Students

      • Education

      • Executive/C-Level

      • Fifty+/Seniors/Elderly

      • Financial

      • Gay/Lesbian

      • Healthcare (consumer health conditions)

      • Low Incidence Projects

      • Medical Professionals

      • Minority/Low Incidence Segments - Asian

      • Minority/Low Incidence Segments - Black/African American

      • Minority/Low Incidence Segments - Hispanic

      • Minority/Low Incidence Segments - Other

      • Music Tests

      • Other - Tobacco

      • Sports Enthusiasts

Recruiting Services

Recruit for focus groups; one-on-ones; central location studies; Recruiting done in-house with 15 recruiters on staff; database available with 25,000+ names; recruit for consumer, business, Physicians, Qualitative and Quantitative studies.

AOC Marketing Research is committed to upholding the highest of research industry standards and ethics.

Focus Group Facility

Facility Located in Secluded Office Park 12 miles from airport Web broadcasting available through ActiveGroup high-speed internet access; computer usability lab with 10 PCs with internet access; Can record on DVD , Cassette , Digital ; Test kitchen; and one-on-one, in-depth interviewers on staff .


AOC has the staff and tools you need to make your next project a success.

Pre-Recruited Testing Facility

Fully Equipped Test Kitchen; One-Way Mirror; 10 PC's; High-Speed /Dial-Up /Wireless Internet Access.

AOC can accommodate rental of additional computers, equipment and appliances as needed for your project.

In-Store/On-Site Assignments .

Interviewing Staff Available for On-Site Assignments;

Our experienced staff can successfully implement your next in-store or on-site project.

Contact Information

Location Type: Headquarters

Address:
10100 Park Cedar Drive, Suite 100
Charlotte, NC 28210

Phone: 704-341-0232

Alt. Phone: 704-341-0233

Fax: 704-341-0234

Email: info@aocresearch.com

Website: www.aocresearch.com

Contacts:

Betty Collins
President
bcollins@aocresearch.com

Cathleen Christopher
Vice President
cchristopher@aocresearch.com

Catina Melton
Director of Operations
cmelton@aocresearch.com

Company Locations:
AOC Marketing Research, NC