Data Collection Methodologies – Qualitative – Focus Group In-Person Moderation & Focus Group Analysis
Qualitative marketing research providers are specialized in conducting research that does not yield quantifiable results, but rather an in-depth understanding about consumer behavior. The results of qualitative research are exploratory, not statistically reliable. Qualitative marketing research service includes focus groups, mini-groups, recruiting and open ended-questions. Select more than one qualitative marketing research service provider for a side-by-side comparison.